Consulting
2025 to present
Independent Film Marketing
Advising independent studios and distributors on theatrical positioning, campaign strategy, and PVOD/streaming windowing.
01
About
the short versionA vast range of functions. The kind of range that adapts fast and plays well on a team.
I’ve held a lot of roles across film and entertainment marketing, strategy, and research. The throughline isn’t a title. It’s range, and the adaptability that comes with it.
Campaigns from awards contenders to franchise tentpoles. Positioning, 360 strategy, audience research, paid media, P&A, digital. I’ve done nearly every job on a campaign.
I learn fast, I collaborate easily, and I’m genuinely happy doing the work, not just directing it.
02
Skills
what I doGreenlight & Slate Strategy
Research and competitive analysis feeding greenlight, positioning, and slate decisions.
Title Positioning
The angle a film travels on, from greenlight to release.
360 Campaigns
Integrated paid, earned, owned, and partnership programs. The audience meets the film everywhere.
Release Strategy
Theatrical, hybrid, day-and-date, and streaming-window plans, sequenced to audience and slate.
P&A Architecture
Prints-and-advertising plans across lean and large budgets, tracked weekly against performance.
Creative Advertising
Trailers, TV, key art, full digital suites. Direct the shops, review every frame.
Paid Media
Channel mix, flighting, and targeting from announcement through opening weekend.
Publicity & Talent Relations
Press tours, premieres, embargoes, filmmaker and talent handling.
Awards Positioning
Campaign architecture from festival debut to ballot deadline.
Audience Research
Tracking, screening, and competitive analysis at title and slate level.
International
Multi-territory campaigns, distributor partnerships, and localization, market by market.
Social Strategy & Management
Platform-native creative across Instagram, TikTok, YouTube, X, reveal through release.
Influencer & Talent-First Content
Creator and talent activations sequenced to campaign milestones.
Platform Innovation
First-to-market programs, from a studio’s earliest online launches to today’s platform-direct.
PVOD & Streaming Activation
Windowing strategy and audience routing across distribution windows.
Agency & RFP Management
Selection, scoping, and oversight of creative, social, and influencer shops. Held to scope and spend.
Multi-Title Campaign Management
Several simultaneous releases, each on its own clock, one team.
Cross-Functional Coordination
Legal, finance, sales, distribution. Marketing that reflects the deal.
Asset Pipeline
Ingestion, versioning, localization, delivery.
The best campaigns usually look obvious in hindsight.
03
Experience
where I’ve workedMagenta Light Studios
2025 to 2026
Marketing Lead (Contract)
Led theatrical positioning and campaign strategy for an emerging independent studio.
Briarcliff Entertainment
2024 to 2025
Marketing Lead (Contract)
Ran theatrical and PVOD marketing for a boutique distributor across publicity, paid media, exhibitor marketing, social, and digital. Partnered with Universal on integrated windowing.
Miramax
2019 to 2024
Head of Worldwide Marketing, Publicity & Consumer Products
Global marketing, publicity, and consumer products through an ownership transition, including The Beekeeper, The Gentlemen, Wrath of Man, and Halloween Kills.
Lionsgate
2012 to 2019
SVP, Worldwide Research & Marketing
Research and audience strategy across John Wick, The Hunger Games, La La Land, Sicario, and Hacksaw Ridge. Founded and launched Lionsgate Premiere.
The Weinstein Company
2010 to 2012
VP, Marketing
Marketing strategy on The Artist, Django Unchained, Silver Linings Playbook, and The Iron Lady. Creative advertising, publicity, and media.
Brigade Marketing
2009 to 2010
Co-Founder
Co-founded a boutique agency built for prestige and breakout film campaigns across independent and studio-backed releases.
Lionsgate
2006 to 2009
Director, Digital Marketing
Built Lionsgate’s first dedicated digital marketing function and launched its earliest online, social, and interactive campaigns.
Different film, different plan, every time. The throughline is judgment, not a checklist.