Audiences are knowable.
Twenty years of audience research and release strategy for studios, streamers, and independent distributors. Former SVP at Miramax and Lionsgate.
Experience
Where I have worked.
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Independent advisory 2024 to present
Marketing, distribution, and growth strategy
Go-to-market strategy for independent distributors across theatrical, PVOD, and direct-to-digital releases; contract Head of Marketing at Briarcliff Entertainment and Magenta Light Studios.
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2019 to 2024
SVP, Worldwide Marketing, Publicity & Consumer Products
Led global marketing, publicity, corporate communications, and consumer products for an 800-title library and a new film and television slate through the 2020 Paramount Global investment.
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2013 to 2019
SVP, Marketing & Research; Head of Lionsgate Premiere
Research and audience strategy for the Motion Picture Group, advising greenlight, positioning, and release decisions across JOHN WICK, THE HUNGER GAMES, LA LA LAND, and the Tyler Perry franchise; built Lionsgate Premiere.
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2011 to 2013
VP, Marketing
Theatrical marketing and awards strategy for THE ARTIST, THE IRON LADY, DJANGO UNCHAINED, and SILVER LININGS PLAYBOOK.
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2010 to 2011
Co-Founder & Partner
A digital marketing agency for film and entertainment, from client roster to integrated campaigns.
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2008 to 2010
Account Director
Digital campaigns for six-plus film and entertainment clients through the agency’s integration into LBi.
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2005 to 2008
Director, Digital Media
The studio’s first dedicated digital marketing function and its earliest online, social, and interactive campaigns.
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2003 to 2005
National Bus Tour Coordinator
A national voter-registration tour and media partnerships: acquisition at scale, measured in signups.
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